They're big no-nos on our Scary Seven list because they've been linked with hyperactivity, behavioral and attention disorders, especially in children, the target market for these cookies. They prefer Watermelon Oreos. They do so across the board -- whether it’s cookies or nail polish -- and they typically buy a lot of whatever doomed product catches their eye. “About one quarter (of those surveyed) were systematically buying products that failed,” Simester said. They're limited edition summer treats too, with much healthier benefits. While the cookies may taste like Nabisco figured out how to get a giant watermelon into its little cookies, there's no actual watermelon in the ingredients. There's Even a Red-Blue Christmas Shopping Divide. Things like cookies get pushed back compared to breakfast, lunch, and dinner. By Vidya Rao. Share this article. Saying the company chose watermelon because it's a "fun, summer flavor", the cookies just debuted at Target stores nationwide and will be available through the summer or while supplies last. Not exactly the same as the juicy and delicious flavors you get in a real watermelon, right? There's just something comforting about nostalgic foods, which could be why Oreos are one of the 10 Packaged Foods Making a Strong Comeback During Quarantine. If so, you're probably a "Harbinger of Failure"—a consumer whose taste is so unusual that companies can use your preferences to … Did you know that throughout much of Europe artificial colors are banned because of the health risks? Learn more about how to read food labels in our free e-book "Label Lessons.". It would have been really interesting to sit in on the meeting where they came up with Watermelon Oreos. The term comes from a new study that found that certain people have a knack for buying products that will soon fail (counted as a product discontinued in under three years). Aside from what they bought, the harbingers of failure shopped just like their counterparts who are drawn to successful products. Get the latest information, tips & recipes for healthy living delivered directly to your inbox. The newest Oreo is watermelon-flavored. “They do tend to buy slightly less expensive items, but there’s really nothing that leaps out at you about them.”. I understand […] This summer, the folks at Nabisco are betting on your love for watermelon to entice you to snag up the company's newest (artificial) flavor of sandwich crème cookies: Watermelon Oreos. I figured it went something like this: "Hey, summer's coming up. Watermelon Oreos, the dunkable cookie's newest makeover, went on sale June 10, but the typically social media savvy company hasn't marketed the limited edition cookie as they have others. WATERMELON OREO: A FAILED 2013 PRODUCT Nabisco / Division of Mondelez International U.S.A THE TEAM Our Team MEMBERS Rozna Dhonju Rakshya Kandel Mickey Chemjong Prajwol Maharjan Subash Acharya Introduction Watermelon Oreo Cookie Made up of two golden Oreo cookies with watermelon It’s product developers and retailers who should pay attention, he said. Watermelon Oreos are an easy extension of that for a kid. If You Loved Watermelon Oreos, You May Be a ‘Harbinger of Failure’ It turns out that certain people repeatedly buy products that end up flopping. The cookies feature a watermelon-flavored creme filling, colored pink and green, sandwiched between two Golden Oreo wafers. As of 2018, the version sold in the U.S. is made by the Nabisco division of Mondelez International.. Oreo cookies are available in over one hundred countries. And let's talk about those artificial colors. 0. previously. If so, you may be a “harbinger of failure” — a shopper with a natural affinity for products destined to flop. For an optimal experience visit our site on another browser. “If these products are being adopted by these harbingers, then you’ve got something to worry about,” said Simester. CTRL + SPACE for auto-complete. That political candidate everyone else finds off-putting. Still, Nabisco hopes that cookie lovers will bring the limited edition flavor to their next picnic. IE 11 is not supported. Bacterial infection can be another reason why a watermelon splits. Label Lessons: Your Guide To A Healthy Shopping Cart, Label Lessons: Unjunk Your Kid’s Lunch Box. Like Candy Corn Oreos, they’re exclusive to Target and cost around $3. There are some people who like what no one else likes. “We chose Watermelon because it is a fun, summer flavor that goes great with the Golden OREO cookie,” explained Oreo spokesperson Kimberly Fontes to Time. Researchers called them “harbingers of failure.” Unusual Demand For New Products. They didn’t have the overbearing sweetness that the Candy Corn Oreos or the Blizzard Oreos or even the Birthday Cake Oreos had. Novelty Oreos, according to Mr. Parnell, play a much purer role: They help drive consumers back to milk’s alleged favorite, the 108-year-old paterfamilias, the plain old Oreo. The Watermelon Oreos, available only at Target for $3 a package, feature a bright pink and green creme filling between two vanilla-flavored cookies; the creme bears a strong resemblance to Play-Doh. So why eat something that says watermelon but contains NO watermelon? In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. However, four researchers discovered precisely the opposite. For those of us who grew up hating watermelon candy, the very thought of eating a watermelon-flavored Oreo cookie is definitely a little off-putting. If so, you may be a “harbinger of failure” — a shopper with a natural affinity for products destined to flop. "It does not spread into the interior. The anonymized card data enabled them to break down purchases of about 5,000 new products in the following categories: beauty, consumer health care, edibles and general merchandise. In the end, most editors agreed that watermelon Oreos weren't quite as bad as candy corn Oreos-- but they wouldn't be reaching for another. They're big no-nos on our Scary Seven list because they've been linked with hyperactivity, behavioral and attention disorders, especially in children, the target market for these cookies. Soy lecithin and canola are also most likely to be genetically modified as well. As to the artificial flavors, another Scary Seven ingredient to avoid, there can be dozens of chemicals in just one artificial flavor! Shopping focus groups typically tell us what works. Watermelon Oreos are now up for grabs at Target. IE 11 is not supported. Beyond Watermelon Oreos: 5 sweet, fruity treats. We haven’t tried them yet, but early reports indicate that the filling tastes sort of like every watermelon candy out there. Today. Simester and his fellow researchers -- marketing professors Eric Anderson, Song Lin and Catherine Tucker -- believe that identification of the new class of shoppers could help companies avoid costly product flops like New Coke or Colgate dinner entrees by incorporating their insights into the development process. A 15.25-ounce package costs $2.99. Oreo (/ ˈ ɔːr i oʊ /) is an American sandwich cookie consisting of two (usually chocolate) wafers with a sweet crème filling. That is disgusting.” The company did not say if you should dip the Oreo in milk or lemonade. Because, in my experience, the two most polarizing candy flavors in America seem to be strawberry and watermelon. Let's start with high fructose corn syrup. Do you find yourself looking for discontinued products you loved on Amazon or eBay, say Diet Crystal Pepsi or Frito Lay Lemonade? If so, you’re probably a “harbinger of failure” — a consumer whose taste is so unusual that companies can use your preferences to figure out what not to sell. (LIST: 100 Years of Oreos: 9 Things You Didn’t Know About the Iconic Cookie) The snack blogger known as Junk Food Guy noted, “These DIDN’T overwhelm me with artificial (well, overly artificial) watermelon flavor. Of course there are no nutritional benefits to Oreo cookies, unlike a watermelon. But that’s not a shock. Instead the immediate taste I got was a watermelon taste that tasted like, frankly, it had been blended with creme.” The study used data from a large convenience store chain from 2003 to 2009 to survey the buying habits of nearly 29,500 consumers with shopper rewards cards. "Bacterial blotch disease comes from infected seed and only affects the rind," says Reeves. They like Watermelon Oreos.” Even if we aren’t sure what makes harbingers tick, we can still learn from them. But if the blotch cracks, other bacteria and fungi can go through the cracks to … It's, of course, genetically modified, linked with obesity, type 2 diabetes and definitely not found in real watermelon. As for the rest of the ingredients, you can bet they're genetically modified. I don’t think watermelon candy tastes anything like watermelon, but I’ve also been told that I have the palate of a … Page 1 of 1 Start over Page 1 of 1 . And it works the other way around, too. By not denoting "cane sugar," the first ingredient "sugar" is most likely from genetically modified Monsanto Roundup Ready sugar beets. Why?” Me: “I have to get Watermelon Oreos.” Husband [pause]: “I would have rather you told me you were going to go bang your secret boyfriend in the filthy Target public bathroom than tell me you’re going to spend actual money on Watermelon Oreos. There are benefits to Oreos though - the product is shelf stable, can be put in a bag, does not require refrigeration to taste great, and won't leave sticky faces and fingers when consumed. That high fructose corn syrup is most likely from GMO corn, as is the cornstarch. The latest: Watermelon Oreos, which feature a bright green-and-pink filling sandwiched between two vanilla wafers. Better luck next time, Oreo. Did you love McDonald’s Arch Deluxe, Frito-Lay Lemonade, Colgate Kitchen Entrees, and Watermelon Oreos? Nabisco has just released new watermelon Oreos for the summer, and while some are wondering what they will taste like, others are saying the fruit-inspired cookie is racist. Husband: “Uh, okay. Delicious Watermelon Flavor Golden Oreos Includes 2 Pack More to consider from our brands. “They like that odd house. By now, Oreo’s Dunk in the Dark move during the Super Bowl 2013 has become a real-time marketing case study – of sorts. The ingredients look more like a poster product for our Scary Seven ingredients to avoid rather than anything even remotely like a watermelon. Here is what happened during the Super Bowl 2013. While watermelons are given their juicy pink anf green colors naturally, the Watermelon Oreos get their pinkish and green hues from red 40 lake, yellow 5 lake, and blue 1 lake. The cookies boast both "natural" and artificial flavors, but we're guessing those natural flavors also probably didn't originate in any type of watermelon either. June 21, 2013, 2:41 PM UTC. GMOs have been linked with serious human health and environmental issues. Diet Crystal Pepsi. If you really want that "fun, summer flavor", stick with the real thing and dive into an organic watermelon. The Watermelon Oreos have gotten some good reviews from critics but they still might be a little too weird for the average consumer. This shopping feature will continue to load items when the Enter key is pressed. Economic effect on sales: Fads contributing to failure: When the economy is not well, and people have less extra money in their pockets, that means less money to spend on things other than necessities. They don’t shop at odd hours, or visit (the store) more or less,” Simester said. People either like it or hate it, but I believe it’s even more prevalent with watermelon. While watermelons are given their juicy pink anf green colors naturally, the Watermelon Oreos get their pinkish and green hues from red 40 lake, yellow 5 lake, and blue 1 lake. The study found that those “who tend to purchase a successful product like a Swiffer mop are more likely to buy other ultimately successful products, like Arizona Iced Tea,” said Simester, who is also a professor at MIT’s Sloan School of Management. Gender and Shopping: Websites Becoming Expert in Buying Behavior, “They tend to purchase the same amount. In fact, there are few recognizable food ingredients at all: Sugar, unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate {vitamin B1}, riboflavin {vitamin B2}, folic acid), palm and/or canola oil, high fructose corn syrup, cornstarch, salt, baking soda, soy lecithin, natural and artificial flavor, artificial color (red 40 lake, yellow 5 lake, blue 1 lake). If you mourned the loss of Diet Crystal Pepsi and watermelon-flavoured Oreos, you just might be a 'harbinger of failure.' “So people buying (doomed) yellow nail polish (for example) are also buying the Watermelon Oreos that flopped,” Duncan Simester, a co-author of the study published in the Journal of Marketing Research, told NBC News. Another summer, another seasonally-flavored treat. Watermelon doesn’t exactly come to mind when you think of the iconic black and white cookie, but that didn’t stop Nabisco from launching a limited edition Watermelon Oreo flavor for summer. They also were surprised by how many harbingers of failure there are. So while I won’t be eating too many of these myself this summer, I have a feeling that they’ll still be a hit if I put them out at a weekend barbecue alongside the rest of the desserts. Introduced on March 6, 1912, Oreo is the best selling cookie brand in the United States. In other words, there’s a type of shopper who gravitates toward — and purchases — products that won’t succeed. Weird And Wonderful … As you saw above, The Nosh Show guys and I discussed these Oreos on this week’s podcast… what I figured (but didn’t say) was that these Limited Edition Watermelon Golden Oreos wouldn’t contain any real watermelon. They select Diet Crystal Pepsi over Arizona Tea. Watermelon Oreos. Still craving watermelon Oreos? When I first laid my eyes on Limited Edition Watermelon Oreo, I thought someone lost a bet at Nabisco. Simester said consumers needn’t worry about which camp they fall into. OREO.com has everything you want from your favorite brand - recipes, OREO cookies, Personalized gift, merchandise, and brand purposed Write CSS OR LESS and hit save. Is the cornstarch an organic watermelon only affects the rind, '' says Reeves rather than anything remotely... Other words, there ’ s a type of shopper who gravitates —. 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